Providing Computer Services Since 2002

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Empire IT set sights to being a company that specializes in On-Site IT service. The Company was incorporated on Jun 2011, founded by Alden Chong.

Empire IT aims to induce a new concept onto the roads of Singapore, something unseen locally. We intend to offer a vast amount of IT services to our customers at the comfort of their own homes. We will operate by dispatching consultants to our customers upon receiving a phone-call from them, distinctive to the concepts presented in our current market.

Company Description

The conventional business model requires a customer to carry in their equipments to a repair shop, and commonly take a span of a few working days before the customers can have their hardware back. In comparison, Empire IT can deliver our expertise to the doorstep of our clients, performing repair and troubleshooting processes right infront of them. Henceforth reducing downtime and induces trust and reliability, making assurance that no good working parts are swapped during the procedure.

There are two ways to undertake our services; off-site pickup, delivery service and on-site technical support within Singapore.

In recent years, there has been an increment of IT products being launched and accepted by our society and hence, demands of repair and troubleshooting services are on the rise.

Product and Services

Alden Chong, General Manager

Alden is also the supervisor of Uniquem, an IT company that provides computer related troubleshooting solutions. Since 2009, his employment has benefited the company in management, business relations and technical knowledge aspects.

Alden brings with him a track record of success for his company. His management style is innovative and is well received by his fellow peers.

Key Employees and Principals

Empire IT will provide a vast amount of computer and technical consulting services.

iPhone Troubleshooting and Repairs

PC/Mac System & Software Installation and Setup

Hardware/Software Upgrades

PC Tune-up & Preventative Maintenance

Internet/E-mail/Broadband Setup & Troubleshooting

Wireless & Wired Networking

Data Recovery/Backup & File Transfer

Virus Detection & Removal

Firewall & Internet Security

Internet Cleanup (removal of spyware, adware and pop-ups)

Sales of PC Component Parts

Building of Custom PC (range of a basic office system to a rendering designer’s system)

Mainly targeting clients in two major categories: residential users and small-medium enterprises. The company will focus on responsiveness, quality and service attitude to create and retain customer relations.

Related Services

A value proposition of timely and practical solutions at a reasonable rate and good service attitude.

Quickly establishing a brand identity and developing a great reputation among local customers to generate word of mouth advertising.

A flat rate policy that undermines the competition, who charge by the hour. The pricing has been set to reflect the average amount of time it takes to perform the task. With this strategy we can undercut most competitors and gain local market power.

Our small size is to our advantage, customers will recognize us and our employees, and will know they will get the same great service every time they call.

There are dozens of retailers within our area that provide similar services at competitive prices. Although this presents an obvious challenge in terms of market share, it also indicates the presence of a large and strong potential. Empire IT intends to make our successful entry based on an innovative concept and novelty. Our aggressive plans of on-site service will also give us an advantage to create a good market share.

Competitive Edge

The market is divided into two leading groups: Home users and small business clients.

Home PCs are often used by multiple people, and serve multiple purposes. Our home users need help with managing their settings to integrate the different needs of all household members as much as they need technical assistance.

Although there are more potential customers among home users, we expect the majority of our revenue to come from small business clients, since their need for our services is more urgent, and they are willing to invest in technology as part of their business plan. The majority of our customer building efforts will thus be focused on small business owners. These customers typically don't have a full-time IT person, but have full-time IT needs.


The staff will consist of one full-time employee who is technologically oriented to handle repairs and inquiries. The two co-owners will concurrently be in the shop to handle daily operations. Couriers will be dispatched for quick pick up and drop off, a technician will be sent for on-site services. The simple structure provides a great deal of flexibility and allows communication to be dispersed quickly.

Company Structure

Both the software and hardware side of the computer industry continue to turn out new and revised computer components at alarming rates. For Empire IT this means job security well into the future. Establishing our brand identity and a great reputation in the first few months is critical to our success. Once we have broken into the local market, our great service will turn new clients into permanent clients. Our services will be second to no one and our prices will be very reasonable for the high quality service we offer. By providing superior service, word of mouth alone will bring in many new clients. The satisfaction our consumers find, will keep them coming back.


A big emphasis is being placed on the quality and integrity of our services. They will constantly be tested for our own high standards. Quality control will be handled by Alden personally.

Systems & Quality

All the brand names, logos and trademark used herein remain the property of their respective owners. Empire IT disclaims any proprietary interest in any such property other than its own.

Our Location
In SingaporeContact_Us.html